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Conversion Rate Optimization

In internet marketing, conversion optimization, or conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. It is commonly referred to as CRO.

 What is Conversion Rate Optimization 

You have a business online and you have you Pay-Per-Click ads running, a social media presence, and SEO looking good but your conversion rate is not where you want it to be. You need Conversion Rate Optimization (CRO). CRO is a crucial tool for business owners, but it isn’t right for everyone. To successfully optimize your online business’ conversions, you first need to have enough traffic to run the proper tests. Without the right amount of traffic, your analysis report won’t provide any real insight into how your customers are interacting with your pages. CRO is not measured by how much money the company’s making already. It’s measured by how much more money the company will make this year after making some changes to increase your conversion rate.