Home > Services

Search Engine Marketing

Search Engine Marketing, Digital Marketing or Online Marketing encompasses a range of activities.

 What is Search Engine Marketing 

Search Engine Marketing, Digital Marketing or Online Marketing encompasses a range of activities. Which are all centered around making your website more visible when someone uses a search engine. Your online presence and visibility will determine the amount of traffic that your website or page will attract, more traffic means more leads. If someone is looking for your business on the internet, it is vital your website appears on search engine results pages, or it will never deliver the value to your business that you want it to.

The three main factors of search engine marketing

Search Engine Optimization (SEO)

SEO is a very common term these days, what exactly does it mean? Search Engine Optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or “organic” search results for relevant search terms. 

Pay Per Click (PPC)

Is your business looking to start a new Pay-Per-Click (PPC) campaign? If you’re looking to use PPC to get your business visibility online, being true to its name you pay for each click on that advertisement whether or not the click leads to a sales. That being said you want to make sure …

Social Media Marketing (SMM)

Social Media Marketing (SMM) is one of the most popular and widely used forms of marketing these days. With the increasing number of internet users connecting to social media networks today, leads to your website requiring SMM to reach out to this massive audience.

While they are separate approaches, each works together with the other to form a single integrated marketing strategy. If you are looking to expand on your business possibilities and further promote your products and services to a new or specific audience, then it is likely that professional search engine marketing would be beneficial to your cause.

Here are some statistics that may give you perspective, 85% of people are now using search engines as a means of finding local businesses. Search engines own 18 of the top 20 most popular websites, making up