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Search Engine Marketing

Search Engine Marketing, Digital Marketing or Online Marketing encompasses a range of activities.

 What is Search Engine Marketing 

Search Engine Marketing, Digital Marketing or Online Marketing encompasses a range of activities. Which are all centered around making your website more visible when someone uses a search engine. Your online presence and visibility will determine the amount of traffic that your website or page will attract, more traffic means more leads. If someone is looking for your business on the internet, it is vital your website appears on search engine results pages, or it will never deliver the value to your business that you want it to.

The three main factors of search engine marketing

Search Engine Optimization (SEO)

SEO is a very common term these days, what exactly does it mean? Search Engine Optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or “organic” search results for relevant search terms. 

Pay Per Click (PPC)

Is your business looking to start a new Pay-Per-Click (PPC) campaign? If you’re looking to use PPC to get your business visibility online, being true to its name you pay for each click on that advertisement whether or not the click leads to a sales. That being said you want to make sure …

Social Media Marketing (SMM)

Social Media Marketing (SMM) is one of the most popular and widely used forms of marketing these days. With the increasing number of internet users connecting to social media networks today, leads to your website requiring SMM to reach out to this massive audience.

While they are separate approaches, each works together with the other to form a single integrated marketing strategy. If you are looking to expand on your business possibilities and further promote your products and services to a new or specific audience, then it is likely that professional search engine marketing would be beneficial to your cause.

Here are some statistics that may give you perspective, 85% of people are now using search engines as a means of finding local businesses. Search engines own 18 of the top 20 most popular websites, making up for 26.85% of all website traffic. The top three organic listings are viewed 100% of the time, while the top paid search listing is viewed 50% of the time. So with that said having a local search engine marketing or even international search engine marketing strategy is crucial to any business in this economy. 

Illustration of web page with business elements.
Picture of tablet with "Search Engine Optimization" displayed on the screen.


We are not like any other SEO marketing firm, our team will work closely with you to understand your unique businesses challenges & objectives. Then we have an online marketing specialist develop a search engine marketing strategy for your brand. We will advise on the best approach, whether it’s PPC, SEO or SMM depending on your businesses industry. First, we’ll work with you to set realistic goals for your business. We’ll offer information about the type of marketing strategies and local internet marketing services we have available to implement in your plan.

Next, we’ll go over your social media analytics to determine which works well with people in your target market. Finally, we’ll implement your customized search engine marketing plan to generate leads and bring people to your website. We are happy to set up a consultation and speak to you directly about your needs. Schedule a call with our search engine marketing consultant to discuss a strategy to create new revenue and visibility for your company.

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