What is Search Engine Marketing
Search Engine Marketing, Digital Marketing or Online Marketing encompasses a range of activities. Which are all centered around making your website more visible when someone uses a search engine. Your online presence and visibility will determine the amount of traffic that your website or page will attract, more traffic means more leads. If someone is looking for your business on the internet, it is vital your website appears on search engine results pages, or it will never deliver the value to your business that you want it to.
While they are separate approaches, each works together with the other to form a single integrated marketing strategy. If you are looking to expand on your business possibilities and further promote your products and services to a new or specific audience, then it is likely that professional search engine marketing would be beneficial to your cause.
Here are some statistics that may give you perspective, 85% of people are now using search engines as a means of finding local businesses. Search engines own 18 of the top 20 most popular websites, making up