How do search engines handle downtime?
When it comes to website monitoring, many website owners are curious to know how downtime affects their SEO strategy. While relevancy is the most crucial factor when it comes to search factors, including downtime, can play a role in the results as well.
If your site is down for short periods, it should not affect your SEO too much, but as you move into extend periods. The downtime period is especially important if you’re ranking for high volume keywords. Your rankings can take a hit as Google aims to service users queries as best as possible.
Running a successful SEO strategy goes hand-in-hand with website monitoring. If your site is slow, unresponsive, or entirely unavailable for users, Google will punish you with a lower search ranking.
If you’re investing a considerable amount of money and time on a rigorous SEO strategy, you need to invest in a website monitoring service as well.