What is Social Media Marketing (SMM)?

Today, social media marketing is one of the most widely used forms of marketing. With the growing number of internet users connecting to social media networks, your website will need SMM to reach out to this massive audience.

Illustration of people using the social media apps

What is Social Media Marketing? What Makes It Work?

Social media platforms have broken through barriers and made it possible for new or established businesses to reach the masses. In addition to removing the boring aspect of traditional text ads, social media offers interactive possibilities that will entertain your audience. You should utilize social media marketing to the best of your abilities and find a way for your company to benefit from its popularity.

When you have a sale or a special promotion you should utilize social media to promote it. You can post on Facebook, Twitter, LinkedIn, your blog, groups, and whatever other social networking sites you use. This will allow people to view your sale by hundreds if not thousands of people.

Men using the social media apps on laptop in his hands

Create engaging storefronts on social media outlets. In addition to your website, you can create a Facebook store accessible from any posts you make. People who use Facebook heavily can browse the site and make purchases. purchases without ever logging off of Facebook. You don’t have to drag people over to your website, you can let them buy right on Facebook!

If your blog has grown popular, put up some stats showing your visitors how many others follow your content. Demonstrating your growth through showing the number of Facebook “likes” you’ve received, Twitter followers you’ve accumulated or any awards your site or blog has received is a great way to prove your “social worth.”

Subscribers can subscribe to your RSS feeds and have content sent directly to their Google Reader account once your feeds are published. This makes your content easy to access for your customers. Make the subscription button easy to locate so that visitors have no problem subscribing.

Using Zoho Social you can link applications on Twitter to post to your other social media profiles at the same time. These linking applications are a huge time saver. When you post a message on Twitter, it will automatically post the same message on your Facebook, YouTube, and Google+ profiles, so you don’t have to sign into all of them to post the same content.

Social media for customer acquisition and nurturing

The key to being successful using social media marketing is to have excellent content. This content has to be inspiring, educational, and interesting so that your followers will want to share it. When they share your content, you and your business are being exposed to new potential followers who may also share your content and build your social media presence.

You can get your followers’ attention by posting something in a format that makes reading easier. For instance, try coming with a list of top 10 tips or writing questions and answers. The visual aspect of your article will make it more appealing, and your readers will be more likely to share it.

Illustration of mobile phone with the social media icons.

Remember that when you are using social media to market your business, you are communicating with people. 

Social media and the technology that people use now make it easier for them to communicate. You should engage your customers in the conversation instead of posting an ad copy with a one-sided point of view.

Man using the social media apps on his mobile phone.


Rescue My Business’ social media specialist makes sure that your ad runs on the right social media channels and that it&r