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Pay Per Click

Is your business looking to start a new Pay-Per-Click (PPC) campaign? If you’re looking to use PPC to get your business visibility online, being true to its name you pay for each click on that advertisement whether or not the click leads to a sales.

 What is Pay Per Click Management

That being said you want to make sure that you’re not wasting time and money on paid search advertising that won’t generate qualified leads.

Unfortunately, that’s sometimes a difficult, time-consuming task and can take away from managing the day to day operations of your business. Now you can spend time researching, learning and taking classes on PPC advertising to do it yourself. Which takes even more time, this is a very tough skill to learn. In that time spent learning you have now given your competition time to get ahead of you.

How Pay Per Click Advertising Works

Although pay per click advertising is still a relatively new form of online marketing, by now everyone has seen and followed some of the “sponsored” ads or links seen on Google, Bing, Facebook, LinkedIn, and other websites. Unlike other forms of digital advertising, pay per click marketing is unique because it offers both immediate results and targeted promotions. Thanks to its keyword-based bidding system, PPC ads can be approved within hours, driving traffic immediately. Depending on the platform, the options for targeting consumers may include:

  • Age and gender
  • Language
  • Keywords (SEO)
  • Geography (geo-targeting)
  • Interests or Facebook “likes”
  • LinkedIn job titles and skills
  • Type of computer or mobile device
  • Time of day
  • Seasonal advertisements


Two of the most common platforms for PPC advertising are Google AdWords and Bing Ads, which operate similarly. As an advertiser, you will bid on keywords against other advertisers but only pay when someone clicks the advertisement and visits your website. The more competitively you bid, the more often your ad will appear and the less you will pay per click. As a consumer runs a search, the search engine chooses a set of “winning” advertisers from the pool, based on bid amount and keyword and ad text relevancy and quality. Overall, this flexible system means that even entrepreneurs or businesses with small marketing budgets will see results.

We understand what it is you’re looking for you don’t just want leads and sales, you want those leads and sales that are profitable. Especially given the fact you are spending a lot of money on these advertisements. We understand and have time-tested and proven structured plans that ensure that your PPC is getting quality leads and your campaign is profitable and grows with your business. Some companies don’t cover many crucial aspects of PPC management components to maximize your results. Which ended up leading to the PPC management industry getting a bad reputation.

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Together we can save you the headache of trying to manage your PPC campaigns yourself. With our Pay-Per-Click Services which include Google Adwords, Yahoo and Bing Advertising along with other PPC factors like keyword analysis, landing page and conversion rate optimization (CRO) you’ll see a positive return even with the additional spent on the consulting fees.

It’s worth it to get the maximum return on your investment (ROI). Of course, you’re going to spend money on any PPC agency, why not come to see us at Rescue My Business for a free PPC audit and see how we can expand your paid search engine marketing efforts. We are happy to set up a free consultation and speak to you directly about your needs. Schedule a call with our pay per click consultant to discuss a strategy to create new revenue and visibility for your company.

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