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5 Ways to Motivate Change

Videos are great medium to put your message across. Here are 5 ways on how to motivate people to take action and help turn your message to change. Go to our Animation Service
5 ways to motivate change, Rescue My Business

1. Share Stories

Humans love stories. They connect to stories. If you tell a story that shows why your cause is important, or why your product is useful, or how changing behavior really has results, your audience will respond. Think testimonials, examples, before & afters.

5 ways to motivate change, Rescue My Business

2. Use Emotions

Before creating your communications materials, think about the emotions you are trying to sell. Do you want your audience to feel relief that they have finally found the product that will solve their problems? Do you want them to feel hopeful for a brighter future? No matter the emotion, let it guide your content.

5 ways to motivate change, Rescue My Business

3. Use the Facts

A well placed statistic can really drive an idea home. Numbers are powerful, and people trust them. If you can say that your widget increases productivity by 100%, or that your donation of $20 can provide x, y, and z for people in need, then you should. Facts and figures help solidify ideas and make them real in people’s minds.

5 ways to motivate change, Rescue My Business

4. Show What’s In It For Them

Put yourself in your audience’s shoes for a minute. What do they really want that you can give them? Think both tangible things (a new car, the perfect app, a great tax break) and emotional (to feel good about themselves, to impress the neighbors/coworkers). Figure out how these desires can align with what you want them to do, then make it clear in your communication just what they can get out of it.

5 ways to motivate change, Rescue My Business

5. Make it Visual, Audio

Video is a great way to engage people to take action. Rather than just passively reading, video is a more interactive and sensory experience. The sound of a real human voice allows the audience to connect to the content, while the moving images are totally eye-catching. Once they’re hooked, they’ll be ready to listen and take your message to heart.

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